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Cuppacopy has been through many changes as the needs of those reading websites become more sophisticated. Words are needed to help navigate the variety of tools and widgets available as we speed towards Web 2.0 – in light of this and our commitment to remain true to our position as wordsmiths - we have developed some Practices to enable us to keep up with this demand, and the developments of the market. We have two sister sites: London Editors and ERA4. London Editors - now proudly represents a group of freelance writing businesses specialising in the larger government and corporate contracts. (See www.londoneditors.co.uk for more information on this). ERA4 is more about strategic communication – building the bridge through content between business need and customer requirement. (This sounds more complicated than it is, contact ERA4 www.era4.com for a debrief!) However, Cuppacopy remains a freelance copywriting and editing service in its own right, and the client list is steadily growing. Online material is a speciality and the variety of content for these commissions has demanded that a full time researcher works as part of the team. The value of this dedicated research can be extended to hard copy projects as well. Cuppacopy continues to grow - in experience, number, partnerships and value. Testimonial Emma's strategic communications are buoyed by a thorough understanding and reasoning of customer and stakeholder perspective. This is complimented by a superior knowledge of business delivery through a digital environment makes her pretty much unbeatable for this and similar roles. You'll really enjoy working with her. Tiffany St James, Emma is a one-off, energetic, engaging and with a relentlessly positive outlook. Emma gets things done and is fun to work with. Paul Simpson Emma Mulqueeny is a talented and professional writer. She was chosen to work on the Better Guidance Programme (BGP) after scoring very highly in the test we set. I have been working with her since November 2002 and have been impressed with the standards she sets and maintains. I have recommended her for other projects within the Inland Revenue and would not hesitate to continue to do so. She has brought a fresh and lively approach to her work with us and has been very willing to contribute to the development of the Programme. She has been a lead player in co-ordinating the work of our 23 strong copywriter team, and has helped all concerned to contribute to discussions. Kevin Walsh |
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